How this Cafe grew their database & increased sales in just a month

One of the most important marketing principles is consumer familiarity. With a flurry of brands out there and never-ending options, repetition helps keep brands top of mind. It provides a sense of familiarity which creates a positive bias. Particularly when faced with an overwhelming amount of options, humans gravitate to familiar things even if they are unaware of this being the reason for their choice. The familiar has a certain pull. Events such as International Coffee Day are a no-brainer when it comes to annual marketing for Cafes.

It's not easy dealing with rude customers especially when you have other things to worry about. Here are some tips to help you get through this type of customer. Happy customers are your biggest, most loyal advocates