Last month, Lynne rolled out a loyalty program in her Cafe. She did so using our ready-to-go loyalty pack which included:
1) posters, prompting customers to sign up online
2) loyalty cards, once again encouraging customers to sign up online
3) actively asking customers to please do so and reminding staff to ask as well
In just one month, she grew her database by 33%.
Lynne immediately seized the opportunity and let her customers know about her delicious Hummingbird cake in her very first email. 93% of the customers physically came in and purchased the cake. To give this some context, standard email open rates site around 15-20% with a 2.5% engagement on average.
“Imagine if that happened every time, if we had known we would have done it sooner”.
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