3 Tips for customers who are not on social media

One of our Cafe owners Pardeep, told us he was having difficulty reaching his customers because they don’t use social media - they were struggling to even check into his cafe. Restrictions have made it harder than ever to connect with customers.

Independent’s goal is to help people come up with the best strategies to suit their individual needs. We devised a strategy to help Pardeep reconnect with his customers and draw in new ones.

Here are just 3 of our many tips that you can use if you also cater to an older demographic:
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1) Apps can be daunting, having the option to order via the phone or a website can help encourage orders⁣
2) Physical flyers/signage/letter box drops are particularly important for those who are not online ⁣
3) A phone number for ordering ahead of time

Pardeep took our advice on board and distributed offers we had designed via a letter mailbox drop to his local age care center as well as houses nearby. These offers had a clear expiry date to prompt customers to take quick action. He saw a 13.5% redemption rate in just 2 weeks and is planning on carrying out another round.

Need tailored advice? No commitments, just results.